Bounding Into Comics

How Will Bungie Recover? Sony Halts Marathon Ads

Episode Summary

Bungie’s Marathon, an extraction shooter, struggles with poor impressions, compared to Firewalk’s failed Concord. Sony may have cut Marathon ads amid Destiny 2 revenue drops, layoffs, and skepticism over its premium PvP model vs. free-to-play rivals, risking Halo legacy.

Episode Notes

Destiny and Halo's legacy aren't enough to keep Bungie afloat, $100Million worth of Sony bux have been dropped on Marathon. There's no going back. The rainbow's about to end for Bungie.